It's a Big Deal.

Carrefour's 23rd Anniversary

Social Campaign

Turning 23 for a brand in the UAE is a big deal, even Burj Khalifa is only 9 years old.

We celebrated the brand’s birthday in the most Carrefour way; an unbeatable big deal on every product for a month. Each product had their moment of celebration from dish-sponge cakes, confetti printers, and our very own party chicken á la 'Friends'.

— This was a very hands on shoot, we had so much fun working with our prop stylist Maz prepping each shot. It took 3 of us to wrangle Chiquita here into place.

Art Directors — Me & Inji Sibai
Prop Stylist — Maz Zafarani
Photographer — Hikmet Wehbi