Redesigned the museum's website, along with a detailed styleguide, to reflect its bold character and global reach.
“The SCAD Museum of Art is a premier contemporary art museum established expressly to elevate art and design education for SCAD students and art enthusiasts around the world.”
— Paula Wallace Founder + President
Of interviewees are likely or very likely to check a museum’s website before visiting. This establishes the website as a first impression for the institution.
Users wanted to know —
Ticket Prices 80%
Location + Times 81.4%
Current Exhibitions 78.6%
We wanted our interface design to foremost highlight the artwork and exhibitions of the museum, through bold and vibrant photography. To contrast, we kept the copy and UI elements minimal and simple.