SCAD MOA

SCAD Museum of Art

Website Redesign

Redesigned the museum's website, along with a detailed styleguide, to reflect its bold character and global reach.

“The SCAD Museum of Art is a premier contemporary art museum established expressly to elevate art and design education for SCAD students and art enthusiasts around the world.”
— Paula Wallace  Founder + President

Brand Keywords

Premier
Contemporary
Educational
Delightful
Challenging
Global

Research

More than 75%

Of interviewees are likely or very likely to check a museum’s website before visiting. This establishes the website as a first impression for the institution.


Users wanted to know —
Ticket Prices  80%
Location + Times  81.4%
Current Exhibitions  78.6%

Interface Design

We wanted our interface design to foremost highlight the artwork and exhibitions of the museum, through bold and vibrant photography. To contrast, we kept the copy and UI elements minimal and simple.

A R T
V I S I T
AD — Me
UI Design — Vero Gomez & I
Interaction Design — Derien Brown

Next

SCAD AD