Client: Carrefour
Agency: JWT Dubai
Role: Concept, Art Direction

It’s a Big Deal.

Turning 23 for a brand in the UAE is a big deal, even Burj Khalifa is only 9 years old.

We celebrated the brand’s birthday in the most Carrefour way; an unbeatable big deal on every product for a month. Each product had their moment of celebration from dish-sponge cakes, confetti printers, and our very own party chicken á la 'Friends'.

 
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