Start a Plan that flexes with Yours
Life doesn’t fit into a set of generic plans. Sometimes, stuff happens and you have to change your plans. Like, big stuff. New York Life makes change less of a big deal. This year’s brand campaign presented policy owners’ needs as playfully specific, personalized plans.
Client: New York Life Insurance
Agency: Anomaly
Role: Concept & Art Direction
🎥 The Having Two More Plan
🎥 The Nana’s Moving In Plan
🎥 The Having a Baby Plan
🎥 The Living Somewhere Plan
Pinterest Plans
On Pinterest, we populated the results of popular keywords related to different life events with several of our personalized plans, so that no matter what inspiration they are looking for– travel, home, babies, anything– New York Life has a related plan.
Plan Generator
On NYL.com people can create their own plan by selecting from a massive collection of life events that might apply to them and start a plan that flexes with them.