Client: TikTok For Business
Agency: TikTok Creative Lab
Role: Art Direction & Design
TikTok Snacks
With TikTok being the new platform on the scene and inspiring a creative renaissance in video content we found led to a gap of understanding of what a TikTok creative should look like among our partners. We saw there was an opportunity to educate clients, creative agencies, and ourselves on how to make better TikToks; and stop making ads.
We created an interactive and insightful video series the TikTok way called TikTok Snacks. An educational series of 26 TikTok videos made to teach you everything you need to know about TikTok from A to Z.
26 letters
26 lessons
We took inspiration for the art direction from TikTok creators, that have mastered the art of the makeshift studio.
With very limited budget & lot of creativity they’re able to take a corner of their home and turn it into another dimension.
This DIY approach allowed us to make mini vertical studios with various styles in one small space.
The Makeshift Studio
