Client: Etisalat
Agency: Impact BBDO
Role: UX/UI Design, Art Direction

Etisalat Wider Web

Sensory overload is one of the main symptoms of Autism. It consists in an abnormal stimulation of the brain and makes it difficult and overwhelming to absorb information. The web can become an paralyzing place with its saturated content, pop ups, autoplay ads and sound, rather than a place of discovery or enjoyment

We created Etisalat Wider Web, a web extension that grants equal access to the web for autistic people built with the autistic community and experts. The first of its kind extension can transform any site on the web by reorganizing & simplifying information, reducing sensory triggers, and unifying fonts and colors. In addition, ads are blocked as well as video auto play and unrelevant background images.

This project aims to achieve a global redesign of the web experience and is open source for the world.

Recognized by —

Dubai Lynx 3x Gold 1x Silver 2x Bronze

Comm Arts Interactive - Best in Show

MENA Effies Silver in Marketing Innovation Solutions

AD Stars 1x Gold 1x Silver 3x Bronze

Epica Awards Bronze in Communication & Public Services

Cannes Shortlist in Direct - Experience Design.

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